Web Beats Apps on Tablets
BRIAN QUINTON Tablets are coming up fast, but are they a lightweight laptop or a large-screen mobile device? Both, of course. But in their mobile guise, while tabletsread more
View ArticleThe Top 5 Mobile Web Mistakes - And How to Avoid them
Amir Rozenberg The mobile web holds tremendous potential as a channel for building customer relationships, loyalty and revenues, but there are several common mistakes companies make on the road to...
View ArticleHow Mobile Insight Can Inform Online and Offline Marketing
Mark Simpson Mobile devices potentially offer marketers more personal data about their audiences than ever before, and this data should inform the direction of marketers' mobile strategies....
View ArticleTips for Leveraging Mobile Marketing Email
Manny Ju To make the most of mobile email, however, it's critical that you think beyond the traditional messages you send to your customer's desktop PC. Obviously you must optimize the physical format...
View ArticleSEO on the Go: Recognize the Differences When Formatting for Mobile Search
Beth Negus Viveiros New research by Convario shows that mobile search and attribution modeling across multiple digital media types are the two most important issues to search marketers in 2012read more
View Article10 Ways to Make Email Work Harder
Simon Grabowski Is there synergy in your digital marketing budget plans for 2012? A survey by marketing research firm 6S Marketing suggests a continued misalignment between email marketing spend and...
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Half of Top Luxury Brands Are "Feeble" in Mobile: Study
A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those...
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Tips to Launch Successful Mobile Promotions
By Jenna Lebel Here are some expert tips to take before you develop and launch your mobile marketing campaign. read more
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U.S. Email Interaction Lags Behind Other Countries: Silverpop
What does it take to get an American to open email marketing messages? A bit more effort on marketers' parts than in other regions, according to a new study from Silverpop.read more
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5 Ideas for Better B2B Mobile Marketing
By Matt Daly Matt Daly of JPL offers five mobile observations B2B marketers should consider when building strategic programs.read more
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